Connect With Customers in a Whole New Way: SMS Marketing
SMS Marketing: A Simple Way to Connect With Customers
If you’re looking for a simple way to stay connected with your customers, Squarespace SMS marketing may be worth exploring. Squarespace now offers SMS marketing, giving small businesses another way to reach customers directly with timely promotions, reminders, announcements, and helpful information.
For businesses already using Squarespace for their website, adding text message marketing can be a convenient way to expand their digital marketing strategy.
What Is Squarespace SMS Marketing?
SMS marketing uses text messages to communicate with customers who have opted in to receive messages from your business.
Unlike email marketing, which can sometimes get lost in a crowded inbox, text messaging provides a more direct communication channel. Businesses can use SMS campaigns to share information that customers may want to see quickly.
For example, a local service business could send a text letting customers know that the business will be working in their area. A retail business might announce a limited-time promotion, while a professional service could send a reminder about an upcoming event or opportunity.
How Can Small Businesses Use SMS Marketing?
The most effective text message marketing campaigns provide information that is timely and useful to the recipient.
Here are a few ways businesses can use SMS marketing:
Promote a special offer: Let customers know about a sale, promotion, or limited-time opportunity.
Announce an upcoming event: Send reminders or announcements about events, workshops, open houses, and other activities.
Share timely updates: Keep customers informed about schedule changes, availability, seasonal services, or other important information.
Send helpful reminders: Use text messages to remind customers about opportunities, deadlines, or services.
Stay connected: Give customers another way to hear from your business between purchases or appointments.
The goal isn't to send more messages just for the sake of sending them. Good SMS marketing focuses on providing value and communicating with customers when the information is relevant.
Why Add SMS to Your Marketing Strategy?
Your customers don't all interact with businesses in the same way. Some prefer email, some follow businesses on social media, and others may respond best to a text message.
Adding SMS marketing gives your business another communication channel and allows you to reach customers in a way that complements your existing marketing efforts.
For small businesses, this can be particularly useful for sharing short, timely messages without requiring customers to visit your website or social media pages to find the information.
Building an SMS Subscriber List
Before sending marketing text messages, businesses need to make sure customers have given the appropriate permission to receive SMS communications.
If you already have a customer or email contact list, that doesn't necessarily mean everyone on that list has opted in to receive text messages. Building your SMS subscriber list with the proper permission is an important first step.
Meet Crane Design Co.’s New SMS Marketing Service
At Crane Design Co., we can help you get your SMS marketing started the right way. We can review your existing contact list, help you determine how to build your SMS subscriber list, and create a strategy for encouraging customers to opt in.Once you have a subscriber list in place, we can also manage your ongoing SMS campaigns.
Our SMS marketing service includes campaign planning, writing, and sending up to three campaigns per month for $100/month, plus the separate Squarespace SMS subscription, which starts at $10/month.
Whether you want to promote a special offer, announce an upcoming event, or simply share a timely update, SMS can give your business another direct way to stay connected.
Interested in adding SMS marketing to your business?
Contact us to talk through your options and find out how SMS could fit into your marketing strategy. We’re excited to offer another way to help you connect with your customers!
